Japan’s CEIPA & Toyota Group Make History with Sold-Out Matsuri’25 J-Pop Concert in Los Angeles
Matsuri’25 wasn’t just a concert; it was a statement. Hosted at L.A.’s Peacock Theater on March 16, this sold-out event—backed by CEIPA and Toyota Group’s Music Way Project—brought Japanese music to the forefront of the global stage. With explosive performances from YOASOBI, ATARASHII GAKKO!, and Ado, it was clear: J-pop isn’t just reaching international audiences—it’s thriving.
J-Pop’s New Chapter in America
With the Music Way Project launched in February, CEIPA and Toyota Group are working to accelerate the globalization of Japan’s music industry. Events like matsuri’25 prove the demand is real, and their commitment extends beyond entertainment. A portion of ticket sales is going toward L.A. wildfire recovery efforts through MusiCares, reinforcing the festival’s deeper cultural exchange.
Before the main event, the JP Music Industry Mixer—hosted by JETRO Los Angeles—brought together key players in the music business. This wasn’t just networking; it was a deep dive into how Japanese artists can break into the U.S. market. The discussion panel, Music Festivals and Live Events: The Key to Japanese Artists’ Success in the International Market, shed light on opportunities and roadblocks facing J-pop’s expansion.
Industry Insiders Weigh In
The panel featured major figures in the industry:
Ryan J. Downey (Journalist, ex-MTV Reporter)
Ellen Lu (VP of Regional Festivals, Goldenvoice)
Tom Windish (EVP, Wasserman Music)
Rob Kelso (Director of U.S. Operations, Creativeman Productions)
The key takeaway? J-pop has momentum. Tom Windish noted how more Japanese artists are hitting major festivals like Coachella and Head in the Clouds, while Ellen Lu pointed out how collaborations with anime and gaming communities give J-pop a unique edge. Rob Kelso emphasized how the global audience is more open to non-English music than ever before.
YOASOBI: Painting Stories in Sound
YOASOBI set the tone for the night with their signature storytelling through music. From the high-energy Idol to the hauntingly beautiful Yoru ni Kakeru, their set was a masterclass in weaving visuals, vocals, and production into an unforgettable experience. Ikura’s voice soared, Ayase’s production hit hard, and the crowd was fully immersed in the spectacle.
ATARASHII GAKKO!: Unhinged, Unstoppable, Unforgettable
The four-member group ATARASHII GAKKO! didn’t just perform—they exploded onto the stage. Dressed in their signature school uniforms, they charged in waving flags, opening with Change. Their chaotic, high-energy dance moves, raw vocals, and fearless stage presence had the entire venue on their feet. From the viral sensation OTONABLUE to the electrifying Tokyo Calling, they proved that they aren’t just performers—they’re a movement.
Ado: The Enigma That Shook L.A.
The audience was on edge before Ado even took the stage. A strict no-photo, no-video rule heightened the anticipation. Then, the blue box emerged, and Show began. Ado’s voice is a force of nature—ferocious, emotional, and unrelenting. Usseewa turned the venue into a massive singalong, and every note she belted hit with the intensity of a tidal wave. Ado doesn’t just perform; she commands the stage.
Matsuri’25: The Future of J-Pop is Now
This wasn’t just another festival. Matsuri’25 cemented J-pop as a global powerhouse. The production was top-tier, the performances were unforgettable, and the industry presence made one thing clear—Japanese music isn’t just breaking through, it’s taking over.
With Music Awards Japan launching in May and CEIPA’s continued investment in expanding Japanese music worldwide, this is only the beginning. If matsuri’25 was any indication, the world isn’t just ready for J-pop—it’s hungry for more.
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